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A study by the Institute of Practitioners in Advertising (IPA) found that during the 2008 recession, brands that “went dark” — ceasing all advertising and consumer communication for a year — faced significant financial setbacks for at least six months and took up to five years to fully recover. Similarly, companies that halved their advertising budgets needed three years to regain normal profit levels.
In today’s competitive market, businesses of all sizes — from established corporations to small businesses and start-ups — must continue advertising to stay connected with their target audience. Advertising not only drives sales but also sustains consumer interest. Additionally, businesses play a vital role within their communities, and their success benefits the local economy. Effective advertising is one of the best ways to expand a business, ensuring sustained brand visibility and market relevance.
Beyond our local print publication, we offer advertisers the opportunity to engage with their ideal audience through both mobile and display ads. Each print ad is paired with a custom digital version, strategically designed to target the same exclusive group of residents. This added digital touchpoint enhances engagement by driving users directly to the advertiser’s website. Monthly performance tracking allows us to fine-tune the ad design and optimize calls-to-action (CTAs) for a seamless customer journey.
According to Harvard Business Review and Forbes, market downturns present opportunities for companies to increase their market share through strategic advertising. Brands that reduce ad spending risk losing consumer mindshare, ultimately leading to a decline in both current and future customers.
Our Neighbor Ipswich magazine reaches households with high levels of discretionary income and home ownership. These readers are more likely to trust established brands and engage with local sponsorships. Advertising in our magazine connects your business with a loyal audience that values the familiar and dependable.
The cost of print and digital advertising varies depending on factors like media type, ad size, placement, and duration. Magazine advertising costs, in particular, depend on the publication’s circulation and rate card. Local magazine rates are generally lower than those of national publications, with prime ad placements (such as inside covers or special sections) typically costing more than standard placements.
Rate cards outline pricing based on ad sizes and the frequency of insertions. For example, if you sign a contract for six insertions over six months, your ad will appear once in each issue for that period. Publications often offer discounts for multiple insertions, though this is subject to the publisher’s discretion.
One of the most common questions from business owners or managers looking to advertise is, “What will it cost to promote my business?” The answer depends on the advertising platform you choose and your business objectives.
Below is a breakdown of available advertising spaces and sizes as they will appear in our magazine. Please feel free to contact us at info@ourneighbormagazines.com to discuss pricing and explore the best advertising options for your business. Now is the perfect time to elevate your brand and ensure it stays top of mind with your target customers. We are here to help, offering effective advertising solutions tailored to your budget without compromising on quality.
ADVERTISING AGREEMENT WITH THE CLIENT
ADVERTISING COMPANY: Our Neighbor Ipswich Magazine
NAME AND AUTHORISED SIGNATURE OF Our Neighbor Ipswich Magazine:
……………………………………….. ………………………………
CLIENT (Business/ Company Name):
CLIENT’S RESIDENTIAL ADDRESS:
PHONE CONTACT:
CLIENT’S REPRESENTATIVE’S NAME:
CELLPHONE CONTACT:
EMAIL ADDRESS:
Item (s):
Number of Monthly Inserts……………..
Monthly Payment 1st Print……………..
Print Advert’s number:
Expert Contributor Number:
- As a Compliant Advertiser, the client will get a NEXT size upgrade at no additional cost on the 2nd monthly insert of the initial term.
- The next size upgrade only applies to the initial term of the agreement and will not reoccur with any subsequent renewal of this agreement.
- The 1st month’s Advert’s submission Deadline will not be determined for the publication, but can be determined by Our Neighbor Ipswich Magazine at a later date. The monthly deadlines appear at the bottom of this agreement.
- The number of Monthly Inserts for this magazine will start when Our Neighbor Ipswich Magazine has enough revenue to start producing them.
- In the event that the client’s advert starts sooner for the magazine not checked “1st print,” the monthly payment will be adjusted to bill only for the current magazine in print. The monthly billing will then be adjusted accordingly as the newer magazine is ready to be produced.
- All publications must have adverts running for the total number of Monthly Inserts regardless of when they started.
- The Monthly Inserts only apply to the publication currently in print.
- The Total Monthly Payment for adverts varies because they are calculated according to the advert’s size and position on the page of the magazine, as reflected in Our Neighbor Ipswich Magazine media kit. Please contact us for the specific price charges for particular sizes and positions on the pages of the magazine.
- Promotions: First Month Advert-Upgrade: The First month promotions only apply for the initial term. Any subsequent renewal will have the same total monthly payment and same advert size as the preceding editions.
- If the listed first month promo is an advert-upgrade, the client will get the next size upgrade at no additional cost.
- Payment terms: Payments for adverts and other services will be made in form of a Cheque.
- Payment Details: All Cheques must be made payable to the order of “Our Neighbor Ipswich Magazine.”
- Option One: Monthly payment: Monthly Cheques must be made in wholesome, 30 days before the advert comes out and posted to the community in the print magazine or 30 days before the advert is up and running on Our Neighbor Ipswich Magazine website.
- Option two: Bi-Monthly payment: Monthly payment may be split into two equal parts and paid, one part, 30 days before the advert comes out and posted to the community in the print magazine (before the advert is up and running on Our Neighbor Ipswich Magazine website); the second part, paid 15 days before the advert comes out and posted to the community in the print magazine (15 days before the advert is up and running on Our Neighbor Ipswich Magazine website.
- All Cheques must be posted using our POST OFFICE BOX ADDRESS Which is:
Our Neighbor Ipswich Magazine,
P.O. BOX 4,
IPSWICH, MA 01938.
- Authorized Signature: Cheques payable to Our Neighbor Ipswich Magazine must be signed by the Business/ Company Representative authorized to sign on their Cheques.
- Our Neighbor Ipswich Magazine will provide advertising services solely upon the terms and conditions set forth in this advert agreement (“agreement”) and on the condition that the client identified above, agrees and complies with the provisions outlined herein.
- The signature appended here below, signifies that you (on behalf of the client) accept this advert agreement; and agree that the client is legally bound by the agreement’s terms.
- The signature appended here below, also signifies that you (the signature bearer) represent the client mentioned above.
- The signature appended here below, also signifies your warrant that you, (the signature bearer) are 18 years of age or older.
- The signature appended here below, further signifies that, if the client is a corporation or other legal entity, you (the signature bearer) have the right, power and authority to enter into this agreement on behalf of the client and so, bind the client to these terms.
- The Deadlines for submitting the monthly advert content run as follows:
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- CLIENT’S REPRESENTATIVE’S NAME AND AUTHORIZED SIGNATURE:
…………………………………… ……………………………….
DATE:
CLIENT’S REPRESENTATIVE’S RESIDENTIAL ADDRESS: